Tag: advertising

Google will now warn users when websites host deceptive ‘social engineering’ ads

Post author By Shrinivas
Post date April 13, 2016
No Comments on Google will now warn users when websites host deceptive ‘social engineering’ ads

Google says it’s expanding its efforts at keeping web surfers better protected from deceptive content online through an update to its “Safe Browsing” initiative. The search giant will now flag and warn users when they encounter web sites with what Google calls “social engineering” advertisements. These are ads that try to trick users into thinking… Read More

http://techcrunch.com/2016/04/12/google-will-now-warn-users-when-websites-host-deceptive-social-engineering-ads/?ncid=rss

Tags advertising, Google, google safe browsing, Safe Browsing

General

Report: Apple says it sucks at selling ads, will soon let publishers do the hard work but keep all the revenue

Post author By Shrinivas
Post date January 14, 2016
No Comments on Report: Apple says it sucks at selling ads, will soon let publishers do the hard work but keep all the revenue

Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers: While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is […]

http://9to5mac.com/2016/01/13/report-apple-says-it-sucks-at-selling-ads-will-soon-let-publishers-do-the-hard-work-but-keep-all-the-revenue/