Report: Apple says it sucks at selling ads, will soon let publishers do the hard work but keep all the revenue

Apple’s rocky iAd advertising platform is about to see some major changes, says Buzzfeed’s John Paczkowski. According to the report, Apple plans to dismantle its iAd sales team and stop its role as a middleman between publishers and customers: While iAd itself isn’t going anywhere, Apple’s direct involvement in the selling and creation of iAd units is […]

http://9to5mac.com/2016/01/13/report-apple-says-it-sucks-at-selling-ads-will-soon-let-publishers-do-the-hard-work-but-keep-all-the-revenue/

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