Interbrand has named Apple as the world’s most valuable brand for the third year running, estimating that it increased its total value by 43% in the past year to hit $170B. The company bases its estimates on a mix of the financial performance of the company, its ability to influence purchase decisions and the degree […]

http://9to5mac.com/2015/10/05/apple-worlds-most-valuable-brand-2015/