There Are Still Only Two Ways to Compete

Back in the early 1960s, the great Boston Consulting Group founder and strategy theorist Bruce Henderson asserted that there was only one way to successfully compete: gain a relative market share advantage over all competitors so as to have lower costs than all of them. The payoff is that it puts…

http://feeds.harvardbusiness.org/~r/harvardbusiness/~3/R4s65PFoBrw/there-are-still-only-two-ways-to-compete

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