The Risk Of Reviewing The Reviewer

Reviews impact everything: what brands we trust, what we purchase, what we eat, and even how we travel. Online reviews have factored into my purchasing decisions as a millennial. I was barely a teenager when Yelp was founded, and today, over a decade later, reviews have transformed the online consumer landscape. Yet what does the…

http://techcrunch.com/2015/04/11/the-risk-of-reviewing-the-reviewer/?ncid=rss

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