What the Mission to Mars Shows About India’s Innovators

The success of the Indian Space Research Organization (ISRO) in placing the Mangalyaan satellite into orbit around Mars last week has three important lessons for companies about winning in emerging markets: big ambitions are critical, constraints can be liberating, and India can be an R&D powerhouse.

http://blogs.hbr.org/2014/10/what-the-mission-to-mars-shows-about-indias-innovators/

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