How One Woman Hid Her Pregnancy From Big Data

Pregnant women are incredibly valuable to marketers. For example, if a woman decides between Huggies and Pampers diapers, that’s a valuable, long-term decision that establishes a consumption pattern. The average person’s marketing data is worth 10 cents; a pregnant woman’s data skyrockets to $1.50. And once targeted advertising finds a pregnant woman, it won’t let up.

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