General Trends

A Lesson Learned In The Cola Wars

Sun Tzu was wise in saying, “know thyself, know thy enemy, and you need not fear the results of a thousand battles”. However, being fixated on a single competitor can blind you to other disruptive entrants and substitute alternatives. A powerful way to avoid this trap is by staying laser-focused on the customer versus the competition, and by defining your market and competitive alternatives more broadly.

More here


One reply on “A Lesson Learned In The Cola Wars”

I read a lot of interesting articles here. Probably you spend a lot of
time writing, i know how to save you a lot of time, there is an online tool that creates unique,
google friendly articles in seconds, just type in google –
laranitas free content source

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s