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A Lesson Learned In The Cola Wars

Sun Tzu was wise in saying, “know thyself, know thy enemy, and you need not fear the results of a thousand battles”. However, being fixated on a single competitor can blind you to other disruptive entrants and substitute alternatives. A powerful way to avoid this trap is by staying laser-focused on the customer versus the competition, and by defining your market and competitive alternatives more broadly.

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One reply on “A Lesson Learned In The Cola Wars”

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