How Wal-Mart’s iPhone Discount Defeated Apple’s Price Controls

So how is Wal-Mart able to mark down the new iPhones despite Apple’s typically Jobsian efforts at price control? It’s possible that it got more iPhone money out of cellphone-service providers, who heavily subsidize handset sales in exchange for long service contracts. But mobile carrier are increasingly reticent about those deals, which leaves two plausible theories here (although neither company would comment directly on the arrangement):

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