iOS 7 – what’s it all about?


iOS-7Apple has just launched the latest version of  its iOS software – iOS 7 – for its phones and tablets. Apple chief executive Tim Cook described it as: “the biggest change to iOS since the iPhone”.

New features include a radically different look and feel to icons and the user interface.  So far opinion seems to be polarised around two central issues – how consumers will accept and re-learn their phone navigation against the need for the technology giant to refresh and update what has essentially been the same since iPhone launched back in 2007.

With that in mind we’ve asked the mobile industry what they think of the new software.  If you’d like to contribute a short comment to this article the contact us at

Sephi Shapira, CEO of MassiveImpact

MAssive Impact

I find it hard to imagine that the new features recently unveiled by Apple are going to help…

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