MEF Global Chair Andrew Bud takes a closer look at the data uncovered by MEF’s research on mobile banking globally, and draws some interesting conclusions.
MEF’s Global Consumer Survey of nearly 10,000 mobile users in 10 countries is proving to be an inexhaustible source of insight into the changing world of mobile content and commerce. Recently we were reviewing the detailed data regarding mobile banking worldwide in 2012, and some fascinating patterns became apparent. I recently spoke to Finextra, the website for the worldwide financial technology community, who wanted to get some detailed insight into the results of the survey. You can watch the interview below, but it’s worth taking a deeper dive into such a key growth area for our industry.
Mobile banking can be classified as covering a range of activities, but I was most interested in the most mainstream of interactions – checking your bank balance, applying for…
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